Jada has in a short time grown to be the most promising name on the Danish music scene and has captivated both Danish and foreign reviewers, media and fans with her personal and honest universe – a universe that breaks with the classic templates, and which can help push both borders, genres and trends. Jada has been on a long journey, where courage, trust and honesty have been among the crucial elements for the whole process.
In 2018 she released her critically acclaimed debut single ‘Keep Cool’ and in 2019 she won her first award: the P3 talent award at P3 Gold – the Danish equivalent to BBC Sound Of. Since then, Jada has won no less than 13 awards for her unique talent and music. Her latest wins count Main Award P3 Prisen, Track of the Year ‘Nudes’ at P3 Gold and Best Live Act at Danish Music Awards.
Jada has already proven her unique potential in her home-market and has become the absolute most promising name on the Danish music scene – an artist who truly has the potential to cross borders and become the next big Nordic artist in the footsteps of MØ and Lukas Graham. An artist with a raw natural talent where her authenticity and honesty already had made her a role model and an inspiration for a whole generation.